Serving the Next Generation as Sano

Sano has always been the kind of firm people turn to when they need honest advice and a should to lean on.

Built on a mindset of stepping in, paying attention, and taking care of people without making a fuss, our firm has grown from a wealth management practice into a full-service team offering wealth management, tax planning, and health and Medicare guidance.

That evolution matters because it reflects what clients need most today: a team that can help guide them through every part of their financial journey, with care that feels personal and expertise that runs deep.

It all started with stepping
in and stepping up.

Our founder, Rocco Scarsella, didn’t start out in finance. When his family needed answers, he learned the industry out of necessity. A car accident left his mother injured, bills piled up, and the decisions in front of them felt far too big for one teenager to manage alone.

Over time, he learned how to navigate the system and began helping neighbors and friends do the same. When his mentor passed and 17 advisors needed direction, that same instinct shaped something bigger: a team-based approach rooted in care, responsibility, and education.

Today, Rocco, his sons Nicholas and Antonio, and the rest of the Sano team carry that legacy forward together. What they’ve built is a culture that feels deeply personal, even as the firm has grown—one where hard work, follow-through, and genuine care still guide every relationship.

At Sano, we’ve always led by doing good, because that’s who we are.

The business followed, and at last, our name lives up to the stories that have built it.

“Take care of the client, and you’ll be taken care of.” – Rocco Scarsella

The meaning behind
our new name.

In Italian, Sano means wholesome, healthy, safe and sound.

Those words matter to us because they reflect the kind of experience we want every family to feel: grounded, cared for, and never left to figure things out alone.

Our logo—the door—represents the feeling we want to create: a place where you’re known, welcomed, and supported before you even sit down.

We chose warm, grounded colors; earthy tones and soft neutrals that feel like home, not high finance. We’re using typefaces that are clear and approachable, designed for understanding, not decoration.

And we’re leading with imagery that shows real relationships. We want our clients to see themselves in our brand, which means conversations at kitchen tables, moments of clarity, and the connection between planner and family. 

As we brought Sano to life, we kept going back to the feeling that’s always defined our work: familiar, steady, deeply human. Every detail reflects connected planning, brought together with the care of people who treat you like family. This new look is here simply to reflect the wholeness of who we are and the wholeness we aim to bring to every client relationship. 

The voice stays the same: warm, plainspoken, like someone who knows your story and cares about your future.

The best of both worlds, made real.

Sano brings together the depth of a fully integrated financial team with the warmth and familiarity of a family-run firm.

Our clients have access to in-house investment guidance, tax planning, Medicare expertise, estate-planning coordination, and long-term financial strategy—all working together under one roof. Every piece of the plan is connected thoughtfully, so nothing falls through the cracks and no one is left navigating important decisions alone.

And time spent with our team never feels cold, or corporate. 

It feels like a conversation at a Sunday table—warm, patient, clear, and never rushed. We explain things in plain language, show up early, stay late, and pay attention to the details so our clients don’t have to. 

Leave your worries at our front door.

For decades, families across the Midwest have trusted us through life’s biggest transitions—retirement, loss, growth, uncertainty, and everything in between. That trust is what built this firm. And now, it’s what shapes the future of Sano.

To the people who have been with us for years: thank you. Your stories, your referrals, your loyalty, and the relationships we’ve built together are the reason this brand exists. You’ve helped shape not only our business, but the kind of people and advisors we strive to be every day.

And to those just discovering us: Welcome. We’re glad you’re here.